Cutting To The Beat

Duke Dumont ft. A.M.E. - Need U (100%)

(Mid Shot of someone W)///// I wanna be the one you call, every day and night

(Mid Shot of BS)/ Are you gonna be the one who's always gonna treat me right
(Close up in K) /And when we get together turning down the lights
Need you 100, need you 100 percent ahh

(Tracking shot in S)// I wanna be the one you tell all your friends about
(Mid Shot at BS) / Baby I'll be the one you just can't do without
(Close up of radio W)/You gotta give me everything, baby ain't no doubt/
Give me 100, need you 100 percent//

 

 

 

This is a mid-shot of the doctor and the person with the radio; this shot is very informative because it shows what the problem is and the story behind the music video, also this shot has the name of the artist who is Duke Dumont and also who it features which is A.M.E. The problem behind the story is that he has a radio in his stomach this is clearly shown to the audience. The colours used in this shot are very bright this could show a peaceful atmosphere.  

 

This is a close up of the person that has a radio in his stomach; this is done to show emotion, and show the audience how he is feeling about the radio being in the stomach. The white pillow also represents peace and calm

This is a long shot of the person with the radio in his stomach.  This shot shows the viewer the location and also connotes that the person is lonely.

 

This shot is a mid-shot and it involves props such as the bus shelter this is a good shot because it shows the audience the scene and is very informative. The way he is sat down could represent he’s powerless.

 

 

History Of Music Videos

• 1941: A new invention hits clubs and bars in the USA: The Panoram Soundie is a jukebox that plays short videoclips along with the music.

• 1956: Hollywood discovers the genre of music-centered films. A wave of rock'n'roll films begins ( Rock Around the Clock , Don't Knock the Rock , Shake, Rattle and Rock , Rock Pretty Baby , The Girl Can't Help It , and the famous Elvis Presley movies). Some of these films integrated musical performances into a story, others were simply revues.

• 1960: In France a re-invention of the Soundie, the Scopitone , gains limited success.

• 1962: British Television invents a new form of music television. Shows like Top Of The Pops , Ready! Steady! Go! and Oh, Boy started as band vehicles and became huge hits.

• 1964: The US-Television market adapts the format. Hullabaloo is one of the first US shows of this kind, followed by Shindig! (NBC) and American Bandstand ; The Beatles star in A Hard Day's Night

• 1966: The first conceptual promos are aired, for the Beatles' " Paperback Writer " and " Rain ". Early in 1967, even more ambitious videos are released for " Penny Lane " and " Strawberry Fields Forever ".

• 1968: The Rolling Stones collaborate with Jean-Luc Goddard on Sympathy for the Devil

• 1970: The record industry discovers these TV-Shows as a great opportunity to promote their artists. They focus on producing short "Promos", early music videos which started to replace the live performance of the artist on the TV-stage.

• 1975: " Bohemian Rhapsody " a groundbreaking video released by Queen marked the beginning of the video era and set the language for the modern music video.

• 1979: Devo releases "The Day My Baby Gave Me a Suprise", which is the first music video to include computer animation as well as the first to include traditional animation.

• 1980: " Ashes to Ashes " which is considered as a groundbreaking video is released by David Bowie .

• 1981: MTV , the first 24-hour satellite music channel, launches. Initially few cable TV operators carried it, but it rapidly became a major hit and cultural icon.

• 1981: Michael Nesmith wins the first ever music video Grammy with Elephant Parts .

• 1983: Night Tracks debuted on Superstation WTBS (later known as TBS ) with up to 14 hours of music videos each weekend by 1985. This allowed nearly all U.S. households with Cable TV to view music videos regularly as MTV still wasn't as widely available at this point in time compared to WTBS .

• 1983: Friday Night Videos debuted on the NBC television network, allowing nearly all U.S. households to view music videos regularly.

• 1984: Michael Jackson 's short film Thriller is released, changing the concept of music videos forever. The Making of Thriller home video was also released in 1984. It was the first ever video about the making of a music video.

• 1986: " Sledgehammer ", the groundbreaking video from Peter Gabriel, is first shown.

• 1989: MTV renames its "Video Vanguard Award" to the "Michael Jackson Vanguard Award" in honor of Michael Jackson for his contributions to the art of music video.

• 1989: Madonna 's controversial video for Like a Prayer is released.

• 1991: Nirvana release the " Smells Like Teen Spirit " video changing the MTV platform from glam rock to alternative rock, and catapulting grunge and Kurt Cobain into the American and Worldwide mainstream.

• 1992: MTV begins to credit music video directors.

• 1992: Guns N' Roses 's groundbreaking video for " November Rain " is released and remains as one of the costliest ever produced.

• 1996: Pop-up Video is first aired on VH1 .

• 1996: M2 is launched as a 24-hour music video channel, as MTV has largely replaced videos with other content.

• 1999: M2 is renamed to MTV2 .

• 2002: MTV Hits is launched as MTV2 is gradually showing fewer music videos.

• 2006: The Norwegian unsigned band Rektor makes the worlds first playable videogame music

Conventions of Music Videos

Camera Shots:
The main three types of camera shots used are long, mid and close up shots; long shots are used to help show location and can emphasise a location's scale, mid shots are used to help show the artist/band members clearly, giving you chance to know the look and feel of the band and also lets you see the instruments they play and lastly close up shots are used to emphasis emotion and also to reflect what is in the lyrics down to the movement of the lips (lip syncing).

Camera Movements:
Camera shots are used to trace the steps of the artist/band or the actors they may have chosen to use within the storyline. Camera shots such as tilts, pans, tracks and crane shots are used.
Conventions can alter with genre, such as with a hip-pop song the shots will more than likely be very still and simple, however with a heavier song, the camera will be more slack and realistic, this is because the camera usually moves with the beat of the song and 'bops' with the music.

Mise-En-Scene:
Mise-en-scene is pretty much everything within the shot, such as:
Lighting
Props
Location
Costume

Lighting is important as you are able to have lighting to represent or emphasis a certain aspect of your video or you could use it to set a mood, such as the use of black and white in 'Street Spirit' by Radiohead.

Props are vital to help add to a scene and create significance to a specific object or person, props could also be seen as the instruments they play.

Location is one that usually changes with genre, such as heavier music will usually use quite run down or derelict style buildings, however dance music will use places such as nightclubs or large party type venues, this represents the type of music they play as it also gives off a sense of emotion and presence.

Costume depends on the type of song, this could be done to a theme, such as a party theme or a war theme, however, usually heavier rock bands just wear their normal clothes as they like to keep themselves raw and don't like to dress up, they usually wear other band merch to represent their bands however. Bigger artists such as FUN will wear fancy clothes, or have a theme, such as in 'Some Nights'.

Editing:
Editing also changes with genre, however, one rule still always tends to apply to conventional music videos, and that is editing to the beat of the music, this makes the video catchier and more professional which gives it an overall more professional feel and makes it more enjoyable to watch. They will also really only tend to use straight cuts, this is because they want the music video to be strong and punchy for the viewer.

Purposes Of Music Videos?

What are the purposes of music videos?

Narrative:

Traditional or classic narrative structure.

 

 

 

 

 

 

 

Linear and nonlinear narrative structure.

 

Closed or open ended.

Close narrative is if it has a conclusion whilst open ended films are where no one knows how the ending (cliff hanger)

Synaesthesia

Synaesthesia is a truly fascinating condition. In its simplest form it is best described as a “union of the senses” whereby two or more of the five senses that are normally experienced separately are involuntarily and automatically joined together. Some synesthetic experience colour when they hear sounds or read words. Others experience tastes, smells, shapes or touches in almost any combination. These sensations are automatic and cannot be turned on or off. Synaesthesia isn’t a disease or illness and is not at all harmful. In fact, the vast majority of synesthetic couldn’t imagine life without it.

Andrew Goodwin’s theory

A relationship between the lyrics and the visuals, which illustrate, amplify or contradict the lyrics.
This convention explains how Goodwin noticed a music video's visuals either had a complete similarity or direct contrast to the lyrics of the song.
For example, in Jessie J's 'Price Tag' the lyrics of the song say "... it's not about the money" however in video the artist is stood in front of a tree with money and the jewelry and clothes she wears suggest money is not a problem for her. This shows how the visuals contradict the lyrics in this particular song.

Intertextuality

Intertextuality the interrelationship between texts, especially works of literature; the way that similar or related texts influence, reflect, or differ from each other: the intertextuality between two novels with the same setting.

Audience pleasures, intertextuality credits it’s audience with the necessary experience to make sense of such references and offers the pleasure of recognition. 

Disjuncture, Amplications & illustration

Media

Illustration-

Commonly used. Images illustrate the ILLUSTRATION lyrics Illustration is the simplest and easiest concept to base a music video around as it is just a literal meaning to the song’s lyrics in visual form. Owl City have used illustrative ideas in their videos before, for example in Fireflies’ when the artist is singing and as he says ‘fireflies’ the word fireflies comes up on the screen to a little toy gadget.

Amplification-
Amplification is second. The conventions demonstrated by the music video creative director. They may use both performance and narrative, connotations of the meanings. An example of this is Kanye Wests homecoming where it does clearly show his home but the audience can work out that the song is homecoming and it is him walking around a city that he knows.

Disjuncture - Intentionally ignores the content of the song and genre of the music and tries to create a whole new set of meanings. These music videos don't tend to make a lot of sense and can often use abstract imagery. In fat boy slims “praise you" there is no relation from the video to the lyrics.