Purposes Of Music Videos?

What are the purposes of music videos?

Narrative:

Traditional or classic narrative structure.

 

 

 

 

 

 

 

Linear and nonlinear narrative structure.

 

Closed or open ended.

Close narrative is if it has a conclusion whilst open ended films are where no one knows how the ending (cliff hanger)

Synaesthesia

Synaesthesia is a truly fascinating condition. In its simplest form it is best described as a “union of the senses” whereby two or more of the five senses that are normally experienced separately are involuntarily and automatically joined together. Some synesthetic experience colour when they hear sounds or read words. Others experience tastes, smells, shapes or touches in almost any combination. These sensations are automatic and cannot be turned on or off. Synaesthesia isn’t a disease or illness and is not at all harmful. In fact, the vast majority of synesthetic couldn’t imagine life without it.

Andrew Goodwin’s theory

A relationship between the lyrics and the visuals, which illustrate, amplify or contradict the lyrics.
This convention explains how Goodwin noticed a music video's visuals either had a complete similarity or direct contrast to the lyrics of the song.
For example, in Jessie J's 'Price Tag' the lyrics of the song say "... it's not about the money" however in video the artist is stood in front of a tree with money and the jewelry and clothes she wears suggest money is not a problem for her. This shows how the visuals contradict the lyrics in this particular song.

Intertextuality

Intertextuality the interrelationship between texts, especially works of literature; the way that similar or related texts influence, reflect, or differ from each other: the intertextuality between two novels with the same setting.

Audience pleasures, intertextuality credits it’s audience with the necessary experience to make sense of such references and offers the pleasure of recognition.