Commonly used. Images illustrate the ILLUSTRATION lyrics Illustration is the simplest and easiest concept to base a music video around as it is just a literal meaning to the song’s lyrics in visual form. Owl City have used illustrative ideas in their videos before, for example in Fireflies’ when the artist is singing and as he says ‘fireflies’ the word fireflies comes up on the screen to a little toy gadget.
Amplification-
Amplification is second. The conventions demonstrated by the music video creative director. They may use both performance and narrative, connotations of the meanings. An example of this is Kanye Wests homecoming where it does clearly show his home but the audience can work out that the song is homecoming and it is him walking around a city that he knows.
Disjuncture - Intentionally ignores the content of the song and genre of the music and tries to create a whole new set of meanings. These music videos don't tend to make a lot of sense and can often use abstract imagery. In fat boy slims “praise you" there is no relation from the video to the lyrics.
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